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In Focus

Melissa Simmerman

Melissa Simmerman is a brand fangirl, quintessential Virgo, and writer with 20 years' experience in marketing. As the Director of Creative Strategy for Kreber, she does a lot of research, makes a lot of presentations, and views a lot of situations as character-building exercises. Trolls make her sad; her kids make her happy.

Recent Posts

The Strategy Your B2B Marketing Is Missing

By Melissa Simmerman on Sep 8, 2021 3:46:46 PM

Right person, right message, right time. 

This formula is the backbone of all marketing, right? If I can reach the people most likely to buy my product, with a message that moves them out of need or emotion, at the moment when they are most receptive to that message, I’ve got myself some paying customers. 

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It’s Time to Review Why You’re In Business

By Melissa Simmerman on Jul 14, 2021 5:39:47 PM

In early 2020, many businesses struggled with how to react and respond to the pandemic. It was hard to seem empathetic without being disingenuous; humor didn’t feel “ok” until recently; and appearing to want to make money off struggling consumers just felt plain wrong. 

For some organizations, though, it took little time to find the right thing to do, like when well-known restaurants pivoted to feeding the community when they couldn’t serve patrons. For others, there was no playbook for operating outside business as usual.

Why was that? It’s all about values

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A Kitchen, a Patio, a Porch, a Garage…Does Your Photography Studio Have All This?

By Melissa Simmerman on May 13, 2021 3:22:30 PM

Just when you thought nothing could surprise you anymore, you get an estimate for a basement remodel. $$$!!! Thanks to the pandemic, demand for office sheds, multi-room additions, in-ground pools, backyard oases, and more has surged. 

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