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In Focus

Melissa Simmerman

Melissa Simmerman is a brand fangirl, quintessential Virgo, and writer with 20 years' experience in marketing. As the Director of Creative Strategy for Kreber, she does a lot of research, makes a lot of presentations, and views a lot of situations as character-building exercises. Trolls make her sad; her kids make her happy.

Recent Posts

The Future of Shopping, Part II: The Real Retail Innovators

By Melissa Simmerman on Apr 10, 2019 2:38:50 PM

Who still loves shopping at Costco? 🙋

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The Future of Shopping, Part I: Home Improvement, Improved

By Melissa Simmerman on Apr 4, 2019 11:32:38 AM

Amazon closed out 2018 with a whopping $232.9 billion in revenue, and by 2023, the ecomm T-rex is projected to rake in $38 billion in ad revenue alone. So. Many. Billions.

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Stop Reacting and Get Ahead for Good

By Melissa Simmerman on Jan 28, 2019 1:00:25 PM

“It’s September, and we don’t have a style guide for Holiday. We’re making it up as we go.”

“We’re having challenges getting our brand campaign faithfully executed by our internal creative team and agency partners.”

“We need more events, beyond the retail holidays, to get customers excited about coming into our stores.”

“We need more assets so we can allocate more of our print budget to the digital space.”

“We want our marketing team to work further ahead so we can guarantee a 360-degree experience.”

Whoa. That’s a lot of really big challenges. Any of them sound familiar? Most retailers—indeed most marketers—have experienced these issues. And they all share one thing in common: an urgent need to plan ahead.

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