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In Focus

Melissa Simmerman

Melissa Simmerman is a brand fangirl, quintessential Virgo, and writer with 20 years' experience in marketing. As the Director of Creative Strategy for Kreber, she does a lot of research, makes a lot of presentations, and views a lot of situations as character-building exercises. Trolls make her sad; her kids make her happy.

Recent Posts

It’s Time for a More Thoughtful Approach to Content

By Melissa Simmerman on Jun 12, 2019 10:33:01 AM

The dreaded corporate silos. They don’t just lead to miscommunication. They lead to disjointed branding across all your channels. And you better believe your customers notice.

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How to Protect Your Brand if You Sell Through a Channel

By Melissa Simmerman on May 21, 2019 12:17:23 PM

When you Google a brand’s local affiliates, you usually get what’s known in the SEO world as the Local Pack, one of the many features you can find in Google’s search engine results pages. When searching for “Harley dealers near me,” my Local Pack looks like this:

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B2B Brands, Here’s How to Get Social Media Right

By Melissa Simmerman on May 8, 2019 12:15:55 PM

B2B Client: “Social media really isn’t for brands like ours.”

Me: “Hmm, why do you think that?”

B2B Client: “No one follows us but people who already know us. Our business is kinda boring. And we really don’t have the staff to manage it.”

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