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In Focus

Melissa Simmerman

Melissa Simmerman is a brand fangirl, quintessential Virgo, and writer with 20 years' experience in marketing. As the Director of Creative Strategy for Kreber, she does a lot of research, makes a lot of presentations, and views a lot of situations as character-building exercises. Trolls make her sad; her kids make her happy.

Recent Posts

Don’t Make This Mistake on Your B2B Website

By Melissa Simmerman on Jul 9, 2019 9:58:23 AM

I’ll just get right to it: if your B2B website leads with your products, you’re doing it wrong.

“But we have the best products!” you say. “We manufacture them in the U.S.!” “Our R&D is second to none!” I hear you, and that’s all still important. But a lot of your competitors claim the same things. And no matter how flawless your SEO, your competitors are also being found for the same things. So why should a prospect choose you?

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It’s Time for a More Thoughtful Approach to Content

By Melissa Simmerman on Jun 12, 2019 10:33:01 AM

The dreaded corporate silos. They don’t just lead to miscommunication. They lead to disjointed branding across all your channels. And you better believe your customers notice.

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How to Protect Your Brand if You Sell Through a Channel

By Melissa Simmerman on May 21, 2019 12:17:23 PM

When you Google a brand’s local affiliates, you usually get what’s known in the SEO world as the Local Pack, one of the many features you can find in Google’s search engine results pages. When searching for “Harley dealers near me,” my Local Pack looks like this:

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