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In Focus

Melissa Simmerman

Melissa Simmerman is a brand fangirl, quintessential Virgo, and writer with 20 years' experience in marketing. As the Director of Creative Strategy for Kreber, she does a lot of research, makes a lot of presentations, and views a lot of situations as character-building exercises. Trolls make her sad; her kids make her happy.

Recent Posts

A Kitchen, a Patio, a Porch, a Garage…Does Your Photography Studio Have All This?

By Melissa Simmerman on May 13, 2021 3:22:30 PM

Just when you thought nothing could surprise you anymore, you get an estimate for a basement remodel. $$$!!! Thanks to the pandemic, demand for office sheds, multi-room additions, in-ground pools, backyard oases, and more has surged. 

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Your B2B product is ready to launch. Now what?

By Melissa Simmerman on Apr 7, 2021 12:17:29 PM

At long last, your new product is ready to launch. We can only imagine the blood, sweat, and tears it took to get here. The countless meetings, the R&D, the product testing, the customer surveys, the delays (Gartner says only 55% of product launches actually take place on schedule), the investment (!!). For our clients, it can be a long, intense process—and just when it seems the hard part is over, you have to think about...marketing the product. 

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Ready to Hire a Content Creation Studio? Ask About This First

By Melissa Simmerman on Nov 6, 2020 5:19:19 PM

You’re about to engage with the best content creation studio within your budget, and it’s close to home (yay!). They’ve reassured you with their COVID-19 protocols, sleek portfolio, solid talent, project management, and ability to meet your timeline. 

So what’s the catch? They don’t do post-production work. 

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