The journey of a potential customer and the pieces of content they consume along the way is a subject near and dear to my heart, and it makes the cogs in my brain start to turn.

When I am researching products and services, I always look at the content being served to me at various points during my journey. Let’s explore the buyer’s journey from the beginning of research to making a purchase.

The importance of developing a strong, singularly focused  brand cannot be understated. Considering that today it takes shoppers a whopping 0.05 seconds to form an opinion about a brand, maintaining your unique voice in the marketplace is more important than ever before.

I recently had the pleasure of attending Content Marketing World, the industry’s largest gathering of content marketing professionals. This conference is different from others as the content is presented by brand practitioners who share their trials, tribulations, and successes with attendees. Below I highlighted the things I took away and hope you find some things that help you in your content marketing journey.