Honestly, they’re a blessing and a curse. New-product launches are an amazing opportunity to introduce new ideas and strategies to customers. But launches can be hard to do, and you only get one chance, as they say, to make a first impression.

Well, not really. A launch campaign can have longer legs than you may realize. But making extended impressions takes a strategic plan and, even more vitally, a strong, clear message.

This is just one of the big takeaways from Kreber’s upcoming white paper, “Hidden Secrets of Successful New-Product Launch Campaigns.” To whet your appetite, we’re sharing a few of those insights here; to get the rest, click the link at the bottom of the blog and we’ll drop it in your inbox when it’s released. (Don’t worry—it’s free!)

Account-based marketing, or ABM, has been part of marketing professionals’ vocabulary for years. However, in the last 3-5 years, there's been a renewed focus on ABM as technology has become smarter and companies have realized that marketing to the masses isn’t as efficient as narrowing in on their ideal customer profile (ICP).

Yet, it can be hard to launch an ABM program. There are many facets to consider, you may be asking yourself, “Where do I begin?” 

You know what your B2B company needs? 

Video. 

Of course you know that. Video marketing has an extremely high engagement rate, and, when done well, can drive desired viewer behavior, raise awareness, and change how your brand or product is perceived.