There are a lot of claims floating around the internet about an 8-second attention span. While many studies have been legitimate, BBC News reports it’s a bit more complicated than establishing a hard and fast “average attention span”—and it’s actually task-dependent.

That said, we do know this: Our attention spans are relatively short.

And, they’re extremely short when it comes to digital. If we don’t see what we want, we close windows and choose another result until we find exactly what we’re looking for. So how can you grab your audience’s attention?

If you’re familiar with inbound marketing, then you probably have a general idea of what SEO (search engine optimization) is all about. If you’re not sure what SEO is—you’ve got some work to do! This post covers the basics and explains why it's so important to incorporate SEO into your inbound marketing strategy.

In today’s world where content is king, there are countless ways to define what the word content means. And, it’s possible you’ve heard some form of “we need content, and we need it now!” before.