Today's blog comes to you from special guest contributor Payton Gessel, Senior Video Editor & Motion Graphics Designer here at Kreber.

Imagine the scene: An auteur director barks orders through a megaphone from a tall chair. The production assistant ordered the wrong coffee and the director slams it to the ground. Everyone on set turns to watch the 27th take of an actor, covered in ping pong balls, yelling at a green cube. Truth be told, this scene probably won’t even make the final cut.

While many people associate these common film and prestige TV tropes with all forms of video production, things are often quite different outside of Hollywood. We might use the same equipment and slang terms as our tinseltown brethren, but at Kreber our videos are tailored to serve a different purpose and our process is more flexible and decidedly less dramatic. 

Although we often hire professional talent, the products are the real stars of Kreber’s videos. Product video development, though, is not without its own challenges and typically requires more organizational and technical knowledge than a high-level brand awareness campaign—and many companies find the task daunting. When planning your next project, keep the following tips in mind to help your product video shoot go off without a hitch.

You know what your B2B company needs? 

Video. 

Of course you know that. Video marketing has an extremely high engagement rate, and, when done well, can drive desired viewer behavior, raise awareness, and change how your brand or product is perceived.

Whoa…where did 2022 come from?

If it feels like the last two-plus years have been molded into one conglomerate of time, we’re with you. Things are changing quickly and adaptation has become the name of the game for marketers in virtually every industry.