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In Focus

Rob Mixer

Rob Mixer is a Guy Fieri superfan, golfer, and reader of just about everything (in that order). As Kreber's senior writer, he leads creative writing initiatives for various clients across the agency. Send him your Netflix recommendations.

Recent Posts

There’s No Quick Fix for Holiday Content, Especially in This Unique Category

By Rob Mixer on Nov 7, 2019 8:51:40 PM

In the introductory blog to our series on power tools, we focused exclusively on enhanced product content.

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A Fresh Content Approach for a Key Home Improvement Segment

By Rob Mixer on Oct 30, 2019 4:08:03 PM

The holidays are sneaking up on us.

Thanksgiving is around the corner, and Christmas is coming up on its heels. Before we know it, everyone who considered buying new flooring this year will have it installed in time for their holiday parties, guests, and celebrations—that is, if your shopping experience has met their needs.

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Sustainability, Automation, and More: What We Learned From the 2019 GIE+Expo

By Rob Mixer on Oct 24, 2019 1:16:23 PM

The GIE+Expo (which stands for Green Industry and Equipment) is one of the biggest – and, for industry professionals, most exciting – trade shows of the year. 

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