We’ll start this blog with a bit of self-reflection.

Has the pandemic changed the way you shop? 

Have you noticed a shift in your own buying habits?

The 2021 holiday shopping season is approaching fast, and those in the know say it may have some surprises up its sleeve.

The inner workings of getting your content seen, shared, and converted into sales requires many moving parts. People have changed—the shopper has changed. Consumers want experiences and catered content, not the usual marketing tactics that companies are used to providing. In turn, businesses need to alter their marketing mindset to relate to their overall purpose and goal—their audience. In essence, they need to shift into an “out with the old, in with the new” mentality; essentially debunking any expired way of thinking.