Quite a bit has changed in a year, right?

In 2020, we weren’t sure what the school year would look like. Many of the “what you need to be successful” philosophies mirrored what we were doing while working from home; and much like the adults, kids were not used to learning at home on a regular basis.

Right person, right message, right time. 

This formula is the backbone of all marketing, right? If I can reach the people most likely to buy my product, with a message that moves them out of need or emotion, at the moment when they are most receptive to that message, I’ve got myself some paying customers. 

Advertising has come a long way since the first TV advert on July 1, 1941, for Bulova Watches. Fast forward 80 years and you’ll find yourself smack dab in the middle of a dizzying array of advertising. From print to digital and everything in between, it’s a never-ending game of getting your product or business out there to the masses—a game that’s not slowing down any time soon.