Your friendly neighborhood Spider-Man is back with Part III of the Content Studio series. I know, you’ve all been waiting anxiously on pins and needles to read and learn more, right? OK, OK… I’ll stop.

Amazon closed out 2018 with a whopping $232.9 billion in revenue, and by 2023, the ecomm T-rex is projected to rake in $38 billion in ad revenue alone. So. Many. Billions.

“Marketing to end users isn’t part of our strategy right now.”

“I have bigger fish to fry internally before I think about consumers.”

“If we focus on consumers, we’ll lose sight of our channel partners.”

“Our budgets aren’t big enough to reach end users.”

We’ve heard all of the above, and, with all due respect, we disagree.