Rookie of the Year Goes to…

When I found out I’d be attending the Spring Furniture Market in High Point (HPFM), I started researching the event online and was immediately overwhelmed by its size and scope. I had no idea it was such a large-scale production and was initially a bit dumbfounded on where to start when it came to planning my visit! So I decided to blog about my experience, not only to share the exciting events and activities, but also to add helpful insights in order to make your first HPFM experience easier too.

Perhaps—possibly—you’ve had a chance to take a step back and reflect on how much has changed in the last two years.

March 2020 was truly a different time. As a marketing leader, your priorities have undoubtedly shifted. Whether it was a short-term pivot to reach customers where they were (at home, in front of a screen) or refocusing your big-picture goals to account for all that was happening in your industry or the world…the point is, going forward, you’re going to need a solid plan.

Take a look at your browser tabs right now.

Or, check your phone real quick.

Is there an open or unfinished shopping cart floating out there? Chances are there is, but don’t worry—you’re the rule, not the exception.