Seasonal Planning is great for aligning internal stakeholders and giving your internal (and external) creative partners time to do what they do best. But let’s not overlook the real fruit of all of that labor: creating external events that get customers excited to shop!

Consumers have more shopping options than ever before: more products from more brands and more platforms on which to buy them. If you’re like most of the marketing and creative team leads we talk to, you already know how difficult it is to provide the content everywhere it’s needed!

The 2021 holiday shopping season is approaching fast, and those in the know say it may have some surprises up its sleeve.