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In Focus

Kyle Collins

Kyle Collins is a journalist, marketing strategist, and a sucker for all things retail-related. As Kreber's Director of Strategy, he helps clients tell stories (and promote solutions) that inspire action. When he's not working on a content strategy or editorial calendar, he's probably decluttering his studio apartment in Harlem, NYC.

Recent Posts

Small Appliances: Who Wins the Moment of Truth?

By Kyle Collins on Sep 6, 2019 2:44:13 PM

Think back to the last small appliance you bought. Where did you “shop” for it (reviewing your options, checking different products and prices), and where did you end up buying it?

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Nike’s New NYC Flagship: 3 Ideas You Need to Copy

By Kyle Collins on Aug 23, 2019 3:50:57 PM

We know Nike, as a top-tier brand, is more than just a company that sells shoes and clothes. It represents everything (or most things!) sports and exercise, innovation, and motivation. Sure, it’s one of the world’s most recognizable brands, but don’t get it twisted: no one is immune to changing tastes and competitive ankle-biting.

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Shopper Insights: How Couples Pick Appliances for Their Registries

By Kyle Collins on Aug 12, 2019 8:05:39 PM

When it comes to small appliances, there are gadgets and gizmos aplenty (to quote The Little Mermaid), but shoppers are smart about what products they let become a part of their world (c’mon, I had to).

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