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In Focus

Kyle Collins

Kyle Collins is a journalist, marketing strategist, and a sucker for all things retail-related. As Kreber's Director of Strategy, he helps clients tell stories (and promote solutions) that inspire action. When he's not working on a content strategy or editorial calendar, he's probably decluttering his studio apartment in Harlem, NYC.

Recent Posts

3 Steps for Best-in-Class Content on Amazon

By Kyle Collins on Mar 18, 2020 4:32:30 PM

Things are hard right now. Really hard. We're hanging on, albeit from a safe distance. And since a lot of us are heading online to shop for just about everything at the moment, we thought it might be helpful to share our point of view on what makes for great Amazon content. 
 
We’ll keep to our regularly scheduled blogging (because: sanity), and we hope you’re staying safe and healthy. 
 
About that Amazon shopping...
 
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Halloween Campaigns: One Beauty, Lots of Beasts

By Kyle Collins on Nov 1, 2019 9:54:51 AM

 

Makeup is THE hot story for Halloween this year. Unlike candy and costumes, it’s calorie free, one size fits all, and works for all ages. It inspires envy and displays artistry, both IRL and online. It hits the sweet spot of social media-lovin’, Euphoria-watchin’ younger Millennials and Gen Zers.

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Halloween: More Treats than Tricks Expected This Year

By Kyle Collins on Oct 7, 2019 3:02:23 PM

It’s a top 10 retail event, and although the current political climate spooks shoppers a little, the fun is expected to continue this Halloween shopping season.

The average shopper will spend $86.27 on costumes, candy, and decor—just a little down from last year’s total of $86.79, says the National Retail Federation (NRF). 

What will customers get into this year? Here’s Halloween ’19, by the numbers:

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