Consumers have more shopping options than ever before: more products from more brands and more platforms on which to buy them. If you’re like most of the marketing and creative team leads we talk to, you already know how difficult it is to provide the content everywhere it’s needed!

The 2021 holiday shopping season is approaching fast, and those in the know say it may have some surprises up its sleeve.

If your company is like most brands that want to improve their Enhanced Product Content (EPC) on Amazon or any other ecommerce site, you know it only takes about 2.5 seconds before the conversation gets really tactical.