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In Focus

Kyle Collins

Kyle Collins is a journalist, strategist, and a sucker for all things retail. He helps clients balance selling and storytelling to create campaigns and content that inspire action. When he's not working on a content strategy or seasonal plan, he's probably decluttering his apartment in Manhattan.

Recent Posts

Digital Shelf: 6 Ways to Drive Sales Up...Way Up!

By Kyle Collins on Mar 16, 2023 8:00:00 AM


Consumers have more shopping options than ever before: more products from more brands and more platforms on which to buy them. If you’re like most of the marketing and creative team leads we talk to, you already know how difficult it is to provide the content everywhere it’s needed!

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Is your Amazon Store Ready for the Holidays?

By Kyle Collins on Oct 8, 2021 2:29:19 PM

The 2021 holiday shopping season is approaching fast, and those in the know say it may have some surprises up its sleeve.

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Online Product Content: What Best-in-Class Brands ALWAYS Do

By Kyle Collins on Jun 11, 2021 6:27:57 PM

If your company is like most brands that want to improve their Enhanced Product Content (EPC) on Amazon or any other ecommerce site, you know it only takes about 2.5 seconds before the conversation gets really tactical. 

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