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In Focus

Kyle Collins

Kyle Collins is a journalist, marketing strategist, and a sucker for all things retail-related. As Kreber's Director of Strategy, he helps clients tell stories (and promote solutions) that inspire action. When he's not working on a content strategy or editorial calendar, he's probably decluttering his studio apartment in Harlem, NYC.

Recent Posts

February Retail Round Up: 3 Things We Love This Valentine’s Day

By Kyle Collins on Feb 13, 2019 4:27:49 PM

The red and pink candy, hearts, and flowers have exploded in stores and on sites across the country, and retailers are in the mood for l-o-v-e. The National Retail Federation (NRF) expects it to be a record year for Valentine’s Day shopping, with more than $20 billion being spent on everything from cards to clothing.

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January Retail Round Up: Retail’s Once in a Lifetime Opportunity

By Kyle Collins on Feb 1, 2019 6:56:38 PM

It’s a classic battle: art versus commerce, editorial versus advertising, journalism versus sales—and it continues to play out in new, super-interesting, slightly frustrating ways all across the media and marketing landscape. Buckle up, baby!

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NY Retail Minute: Muji's Simple & Serene In-store Experience

By Kyle Collins on Nov 30, 2018 4:03:44 PM

Two steps into Muji, and you’re somehow a world away from everything. 

The honking horns and bustling shopping traffic in Soho dissipates. The delightful but seedy sway of Hollywood Boulevard loosens its grip on you a bit.

You relax. For a second, you even might forget where you are.

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