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In Focus

Kyle Collins

Kyle Collins is a journalist, marketing strategist, and a sucker for all things retail-related. As Kreber's Director of Strategy, he helps clients tell stories (and promote solutions) that inspire action. When he's not working on a content strategy or editorial calendar, he's probably decluttering his studio apartment in Harlem, NYC.

Recent Posts

New York Retail Minute: Is the IKEA Planning Studio the Store of the Future?

By Kyle Collins on May 15, 2019 1:39:49 PM

I spend lots of time thinking about (and shopping in!) unique store concepts. I’m always on the lookout for that one new idea or spin on the traditional brick-and-mortar concept that feels fresh, new, and right for our increasingly ecommerce-driven world.

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New York Retail Minute: Hudson Yards Is Ho-hum at Best

By Kyle Collins on Apr 17, 2019 11:00:00 AM

Hudson Yards, a brand-new $25 billion development, officially opened about a month ago on the west side of Manhattan. It’s a spectacle—but you may be shocked at how old-school the shopping experience is.

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The Never-ending Story: A Unique Retail Concept

By Kyle Collins on Mar 20, 2019 10:12:09 AM

It may seem like retailers have limited options, if they want to succeed in today’s wacky brick-and-mortar store environment.

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