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In Focus

Kyle Collins

Kyle Collins is a journalist, marketing strategist, and a sucker for all things retail-related. As Kreber's Director of Strategy, he helps clients tell stories (and promote solutions) that inspire action. When he's not working on a content strategy or editorial calendar, he's probably decluttering his studio apartment in Harlem, NYC.

Recent Posts

Halloween Campaigns: One Beauty, Lots of Beasts

By Kyle Collins on Nov 1, 2019 9:54:51 AM

 

Makeup is THE hot story for Halloween this year. Unlike candy and costumes, it’s calorie free, one size fits all, and works for all ages. It inspires envy and displays artistry, both IRL and online. It hits the sweet spot of social media-lovin’, Euphoria-watchin’ younger Millennials and Gen Zers.

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Halloween: More Treats than Tricks Expected This Year

By Kyle Collins on Oct 7, 2019 3:02:23 PM

It’s a top 10 retail event, and although the current political climate spooks shoppers a little, the fun is expected to continue this Halloween shopping season.

The average shopper will spend $86.27 on costumes, candy, and decor—just a little down from last year’s total of $86.79, says the National Retail Federation (NRF). 

What will customers get into this year? Here’s Halloween ’19, by the numbers:

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Does Your Content Do These Home Decor Don’ts?

By Kyle Collins on Sep 20, 2019 3:37:39 PM

Your product development team has put in the hours designing, testing, and producing new home decor items—now, as a marketing professional, it’s your turn! 

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