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In Focus

Kyle Collins

Kyle Collins is a journalist, strategist, and a sucker for all things retail. He helps clients balance selling and storytelling to create campaigns and content that inspire action. When he's not working on a content strategy or seasonal plan, he's probably decluttering his apartment in Manhattan.

Recent Posts

Is your Amazon Store Ready for the Holidays?

By Kyle Collins on Oct 8, 2021 2:29:19 PM

The 2021 holiday shopping season is approaching fast, and those in the know say it may have some surprises up its sleeve.

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Online Product Content: What Best-in-Class Brands ALWAYS Do

By Kyle Collins on Jun 11, 2021 6:27:57 PM

If your company is like most brands that want to improve their Enhanced Product Content (EPC) on Amazon or any other ecommerce site, you know it only takes about 2.5 seconds before the conversation gets really tactical. 

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3 Ways to Build a Strong Foundation in 2021

By Kyle Collins on Jan 8, 2021 1:28:54 PM

Even though last year was challenging on many levels, we here at Kreber have been asking ourselves (and our clients) to pause and reflect on what we learned last year, and to focus on what worked well. What we’ve seen across the board, no matter the industry or sales category we’ve worked with? Being the best at the basics is a good place to return your focus when external events are, shall we say, uncertain.

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