In our last blog, we discussed the keys to creating a successful brand activation strategy. With your target audience defined and your goals established, it’s now time to put a cohesive plan into place and start engaging with – and selling to – your customers. 

The journey of a potential customer and the pieces of content they consume along the way is a subject near and dear to my heart, and it makes the cogs in my brain start to turn.

When I am researching products and services, I always look at the content being served to me at various points during my journey. Let’s explore the buyer’s journey from the beginning of research to making a purchase.

The importance of developing a strong, singularly focused  brand cannot be understated. Considering that today it takes shoppers a whopping 0.05 seconds to form an opinion about a brand, maintaining your unique voice in the marketplace is more important than ever before.