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In Focus

Back-to-School: the Keys to a Memorable Campaign

By Liz Samuelson on Jul 17, 2019 3:23:07 PM

An email dings your inbox. The ask? Your boss wants you to lead the charge on a new back-to-school campaign. It needs to be “fresh and poppy,” have Gen Z appeal, and increase sales by 5%. It also must produce enough video and photography content for seamless marketing across dozens of channels, all while keeping customers engaged and your boss beaming.

You? Overwhelmed. How will you accomplish this Herculean task? What creative approach should your agency take—and how will you direct it?

 

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It’s Time for a More Thoughtful Approach to Content

By Melissa Simmerman on Jun 12, 2019 10:33:01 AM

The dreaded corporate silos. They don’t just lead to miscommunication. They lead to disjointed branding across all your channels. And you better believe your customers notice.

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A Crash Course in Successful Amazon Content

By Rob Mixer on May 29, 2019 9:20:53 AM

Typing “Amazon.com” into your web browser, or opening the Amazon app, is quite the experience.

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