If your company is like most brands that want to improve their Enhanced Product Content (EPC) on Amazon or any other ecommerce site, you know it only takes about 2.5 seconds before the conversation gets really tactical. 

The modern consumer exists in a saturated, competitive marketplace. One breeze through the Amazon app or any major online marketplace will reveal the mind-boggling number of brands that sell the same or similar products.

That means there’s a lot of noise. One way you can cut through the clutter is by focusing on a tried-and-true element that’s been a key to great marketing since, well, forever: the words you use.

In mid-March (which feels like a decade ago), our world turned upside down. But, we were not alone.

The COVID-19 pandemic forced workers and their companies to re-evaluate a lot of things. How they work, when they work, the best ways to be productive, and just generally how to keep ourselves together. We’re fortunate to not have much experience in dealing with global pandemics, but we’re also fortunate to be equipped with the means and technology to make quick adjustments and keep pushing forward.