Does this conversation sound familiar?
“Hey Bob, have we implemented marketing automation yet?”
“Do you mean Salesforce?”
“Well, Salesforce can be part of it, but I mean the software that automatically sends out our content?”
“What content?”
The Single Biggest Problem with Marketing Automation (and How to Solve It)
Topics:
B2B Agency Services
B2C Marketing
Content Strategy
Content Marketing
Email Marketing
Marketing Automation
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An Introduction to the Content Studio: Part I
.Com…
Ecommerce…
Email…
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Instagram…
YouTube…
Snapchat…
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How to Use KPIs to Create a Successful, Data-Driven Culture
Early in my career, I had a boss named Audrey who was famous for saying, “If you didn’t measure it, it didn’t happen.”
As marketers, measuring and tracking key performance indicators (KPIs) is in our DNA. It's easy to see why, because we're continually asked to prove our worth: "Show me the spend, show me the time, show me the value."
Topics:
Content Strategy
Strategy
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