The importance of developing a strong, singularly focused  brand cannot be understated. Considering that today it takes shoppers a whopping 0.05 seconds to form an opinion about a brand, maintaining your unique voice in the marketplace is more important than ever before.

I recently had the pleasure of attending Content Marketing World, the industry’s largest gathering of content marketing professionals. This conference is different from others as the content is presented by brand practitioners who share their trials, tribulations, and successes with attendees. Below I highlighted the things I took away and hope you find some things that help you in your content marketing journey.

With more than 100 years in the printing, graphics, and now marketing industries, you can imagine that Kreber has had its hand in a fair share of memorable projects.

As our company and its mission have evolved, so too has our scope of capabilities—which has led Kreber to a long-term, rewarding partnership with Lowe’s. One of the most recognizable names in home improvement for generations, Lowe’s is also on a journey to evolve and offer customers home decor solutions in addition to a wide range of products that encompass virtually everything your home might need.