The inner workings of getting your content seen, shared, and converted into sales requires many moving parts. People have changed—the shopper has changed. Consumers want experiences and catered content, not the usual marketing tactics that companies are used to providing. In turn, businesses need to alter their marketing mindset to relate to their overall purpose and goal—their audience. In essence, they need to shift into an “out with the old, in with the new” mentality; essentially debunking any expired way of thinking.

Quite a bit has changed in a year, right?

In 2020, we weren’t sure what the school year would look like. Many of the “what you need to be successful” philosophies mirrored what we were doing while working from home; and much like the adults, kids were not used to learning at home on a regular basis.

Right person, right message, right time. 

This formula is the backbone of all marketing, right? If I can reach the people most likely to buy my product, with a message that moves them out of need or emotion, at the moment when they are most receptive to that message, I’ve got myself some paying customers.