Let’s talk about flooring.

Normally, that topic alone may not spark a ton of excitement, but trust us—we’re pretty fired up about it. Not only the concept of flooring, but how brands and retailers present product to consumers, who have quite an interesting journey on the path to purchase.

Believe it or not, the holiday shopping season is almost upon us.

And while it feels like summer outside, it’s time for brands and retailers to turn their attention to the end-of-year shopping bonanza. One category that tends to ramp up this time of year is—you guessed it—flooring.

Washers to the left. Dryers to the right.

If you’re not prepared to go appliance shopping...

You might be out all night.