In our last blog, we discussed the keys to creating a successful brand activation strategy. With your target audience defined and your goals established, it’s now time to put a cohesive plan into place and start engaging with – and selling to – your customers.
Brand Activation Part II
By Jamie Bibb on Dec 22, 2022 8:00:00 AM
Your content calendar is broken, but we can fix it
By Melissa Simmerman on May 24, 2022 8:30:58 AM
It’s late May. Do you know where your Christmas content is?
It’s ok; nobody does. Most retailers are way behind when it comes to planning a campaign and associated marketing for the biggest revenue season of the year—even though Christmas is the same day every year. (Sorry, old retailer humor.)
5 Ways Animation Creatively Solves Your Marketing Problems
By Rob Mixer on May 4, 2022 1:10:53 PM
Animation is one of the most compelling ways to tell a visual story.
When you think about animation, what comes to mind? Is it a cartoon, or perhaps a Pixar film? It’s common for animation to be thought of in its bigger, motion-picture style—but in marketing terms, animation is more compact and has become a go-to method of communicating with customers.
Did you know that animation predates film altogether? The earliest forms of animation were used by the ancient Greeks, who used a series of visuals to tell a story or communicate with others. The first animated motion picture was, according to film experts, Émile Cohl’s Fantasmagorie in 1908, while the first full-length animated movie was Snow White and the Seven Dwarfs, released by Walt Disney in 1937.