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In Focus

TikTok vs Reels: The Battle of Short-Form Video Advertising

By Marisa Rubin on Aug 18, 2021 6:03:11 PM

Advertising has come a long way since the first TV advert on July 1, 1941, for Bulova Watches. Fast forward 80 years and you’ll find yourself smack dab in the middle of a dizzying array of advertising. From print to digital and everything in between, it’s a never-ending game of getting your product or business out there to the masses—a game that’s not slowing down any time soon. 

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Halloween: More Treats than Tricks Expected This Year

By Kyle Collins on Oct 7, 2019 3:02:23 PM

It’s a top 10 retail event, and although the current political climate spooks shoppers a little, the fun is expected to continue this Halloween shopping season.

The average shopper will spend $86.27 on costumes, candy, and decor—just a little down from last year’s total of $86.79, says the National Retail Federation (NRF). 

What will customers get into this year? Here’s Halloween ’19, by the numbers:

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Go Live: How to Make Streaming Social Video Work for Your Brand

By Rob Mixer on Sep 23, 2019 12:42:33 PM

Your content calendar probably used to look a lot like this:

Organic post, organic post, organic post, maybe a paid advertisement or two. Match the copy to your brand voice, find the right visual, and move on to the next. But times have drastically changed.

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