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In Focus

Father’s Day Gift Guides—3 Ideas You Need to See

By Kyle Collins on Jun 19, 2020 3:01:04 PM

Even with a pandemic and protests happening all around the country, customers are determined not to forget dear ol’ dad this month.

In fact, The National Retail Federation expects them to spend more than ever before for Father’s Day, with the average shopper shelling out $138 on everything from gift cards to special outings to home improvement supplies.

Anticipating this windfall, top national retailers are out in full force with gift guides and other unique content that’s geared to help them get as much of that Father’s Day spend as possible.

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4 Things To Know About Content Marketing in 2020

By Rob Mixer on Apr 14, 2020 12:48:33 PM

NOTE: Like many of you, we’re staying home and working from there, too. We’re offering our regularly scheduled blogging (plus a few special entries) to help you refine and re-evaluate your marketing efforts for whatever comes next.  

When we sat down to write this blog, we had a lot of thoughts. We had a lot of ideas. And in analyzing the world of content marketing as we’re one quarter into a new decade, we found that there are a lot of concepts considered to be “hot” or “on the rise.”

While that may be true, we’re also extremely cognizant of the current situation facing us. As we covered last week, it’s important for marketers to be nimble and proactive right now—and there are ways to do that while still efficiently deploying your budget. Life as we know it has been turned upside down, but for many companies, business must continue (albeit differently).

So, let’s talk about content marketing.

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4 Ways to Adjust Your Marketing During Challenging Times

By Rob Mixer on Apr 7, 2020 9:23:02 AM

Note: Like many of you, we’re safely working from home. And we’re offering our regularly scheduled blogging (plus a few special entries) to help you refine and re-evaluate your marketing efforts for whatever comes next.

By now, you’ve heard it a thousand times: we’ve entered a period unlike any other seen in our lifetimes.

Our lives and businesses have been changed indefinitely. And if you’re a marketer, you’re no doubt feeling the effects of the pandemic in more ways than one. Maybe your retail locations are closed due to a state’s “stay-at-home” order. Maybe the trade show you were planning to attend was postponed or cancelled, or perhaps one of your advertising campaigns was put on hold until this passes.

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