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How Brands Can Win Last-Minute Christmas Shoppers
Sustainability, Automation, and More: What We Learned From the 2019 GIE+Expo
The GIE+Expo (which stands for Green Industry and Equipment) is one of the biggest – and, for industry professionals, most exciting – trade shows of the year.
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Early in my career, I had a boss named Audrey who was famous for saying, “If you didn’t measure it, it didn’t happen.”
As marketers, measuring and tracking key performance indicators (KPIs) is in our DNA. It's easy to see why, because we're continually asked to prove our worth: "Show me the spend, show me the time, show me the value."
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Content Strategy
Strategy
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