We tend to think of writing in a few different ways.

It’s creative. It’s technical. Or, it’s expressive.

When we’re talking about creative writing or content writing, we as marketers often become so obsessed with what’s going to look best, what our clients will like, or what sets our work apart. All of those things are important, don’t get us wrong, but often we forget about how our audience perceives the content.

Even with a pandemic and protests happening all around the country, customers are determined not to forget dear ol’ dad this month.

In fact, The National Retail Federation expects them to spend more than ever before for Father’s Day, with the average shopper shelling out $138 on everything from gift cards to special outings to home improvement supplies.

Anticipating this windfall, top national retailers are out in full force with gift guides and other unique content that’s geared to help them get as much of that Father’s Day spend as possible.

NOTE: Like many of you, we’re staying home and working from there, too. We’re offering our regularly scheduled blogging (plus a few special entries) to help you refine and re-evaluate your marketing efforts for whatever comes next.  

When we sat down to write this blog, we had a lot of thoughts. We had a lot of ideas. And in analyzing the world of content marketing as we’re one quarter into a new decade, we found that there are a lot of concepts considered to be “hot” or “on the rise.”

While that may be true, we’re also extremely cognizant of the current situation facing us. As we covered last week, it’s important for marketers to be nimble and proactive right now—and there are ways to do that while still efficiently deploying your budget. Life as we know it has been turned upside down, but for many companies, business must continue (albeit differently).

So, let’s talk about content marketing.