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In Focus

5 Ways Animation Creatively Solves Your Marketing Problems

By Rob Mixer on May 4, 2022 1:10:53 PM

Animation is one of the most compelling ways to tell a visual story. 

When you think about animation, what comes to mind? Is it a cartoon, or perhaps a Pixar film? It’s common for animation to be thought of in its bigger, motion-picture style—but in marketing terms, animation is more compact and has become a go-to method of communicating with customers.

Did you know that animation predates film altogether? The earliest forms of animation were used by the ancient Greeks, who used a series of visuals to tell a story or communicate with others. The first animated motion picture was, according to film experts, Émile Cohl’s Fantasmagorie in 1908, while the first full-length animated movie was Snow White and the Seven Dwarfs, released by Walt Disney in 1937.

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