In the modern world of content creation, photography and computer-generated imagery (CGI) have become the cornerstones of visual storytelling. These two mediums, while distinct in their methodologies and applications, share the common goal of creating compelling visuals that resonate with audiences. 

“The debate over whether photography or CGI is superior is an outdated dichotomy,” according to Jack Kreber, President at Kreber. 

Instead, he explains, the focus should be on which method delivers the best value for the project at hand. By adopting a medium-agnostic approach, creators can maximize both the impact and efficiency of their projects.

When launching a new product, marketers often get caught up in the tactics and timing. But the real key to success is something more fundamental: the message. 

A strong product launch campaign consists of three core components – the message, the launch date, and the ongoing campaign activities. As Jim Kreber, CEO at Kreber, explains, “While all are necessary, the message stands as the most critical element that must drive everything else.”

The world of product marketing has undergone a quiet revolution. Computer-generated imaging (CGI) has become so sophisticated that it's nearly impossible to distinguish from traditional photography. Yet misconceptions about this technology persist, potentially holding brands back from leveraging its full potential.

Consider this: virtually every product in an IKEA catalog is CGI, and soon, every room setting will be too. This isn't a glimpse into the future – it's happening now. The technology has matured to the point where the question isn't whether to use CGI, but when and how to implement it effectively.

The advantages are compelling. CGI offers unprecedented control over every aspect of image creation. Want to change the lighting in a room? Adjust the color of a product? Show seasonal variations? With CGI, these modifications can be made instantly, without the need for expensive reshoots or set reconstruction.

However, the path to CGI implementation isn't without challenges.