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If B2B and B2C Don’t Matter Anymore, What Does?

By Melissa Simmerman on Nov 7, 2018 7:10:38 AM

The acronyms have evolved, and you should too.

Unless you’ve been living under a rock, you know how drastically our buying habits have changed. We all shop like consumers now, so the lines between consumer and business buying have blurred considerably. Still, the old acronyms were useful in helping us categorize communications…except that they never did much to help us understand the people in the second part of the equation.

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Work We Love: Broadcast Spots Our Account Team Can’t Get Enough Of

By Kyle Collins on Nov 5, 2018 4:25:27 PM

We don’t just create work for some of America’s most beloved retailers and manufacturers—we’re consumers, too! Just like customers around the country, we love content that catches our eye, makes us want to know more, makes us laugh, and maybe even pulls at our heartstrings a little.

Here’s a look at some broadcast spots and videos some members of our stellar Account team can’t stop thinking about. Some are recent, some are older—all are ones we only wish we’d done ourselves!

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Amazon Sets Up Shop with New 4-Star Store

By Kyle Collins on Oct 31, 2018 4:52:12 PM

Think retail is dead? Think again!

Online sales strategies and tactics get a lot of attention these days, but let’s not forget the fact that about 90% of retail activity still happens in-store. The switch to an ecomm sales environment (and world!) has been hugely disruptive, and traditional brick-and-mortar retailers are still finding their way. This makes it the perfect time, then, for Amazon to innovate in a new territory: they’re going offline and into traditional store formats.

Topics: Retail Ecommerce
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