INBOUND 2018: HubSpot's Customer Code and Why It Matters

By Tim Kurz on Sep 7, 2018 4:13:12 PM

Boston has been good to us this week. The people, energy, lessons, and inspiration at INBOUND 2018 have been nothing short of amazing.

We’ve learned more about content, data, segmentation, growth models, and KPIs than we possibly could have imagined. It’s been exhilarating—and exhausting—and there’s more to come in the weeks ahead about what we learned.

But for now, one presentation from HubSpot co-founder Dharmesh Shah unveiling The Customer Code stands out and, in my opinion, should change the way many of us think about our businesses.

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The Best Compliment a Client Ever Gave Me

By Melissa Simmerman on Sep 6, 2018 4:33:54 PM

A few months ago, I was up to my eyeballs in a demanding project for a historic retailer. I was pouring myself into it, staying up late, bringing my kids to after-hours meetings, racing to meet weekly deadlines—and honestly, I figured I was failing.

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Why SEO can Make or Break Your Inbound Marketing Strategy

By Marisa Catalino on Aug 14, 2018 3:38:09 PM

 

If you’re familiar with inbound marketing, then you probably have a general idea of what SEO (search engine optimization) is all about. If you’re not sure what SEO is all about—then you’ve got some work to do! This post covers the basics and explains why it's so important to incorporate SEO into your inbound marketing strategy.

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