I’ll just get right to it: if your B2B website leads with your products, you’re doing it wrong.
“But we have the best products!” you say. “We manufacture them in the U.S.!” “Our R&D is second to none!” I hear you, and that’s all still important. But a lot of your competitors claim the same things. And no matter how flawless your SEO, your competitors are also being found for the same things. So why should a prospect choose you?