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In Focus

Melissa Simmerman

Melissa Simmerman is a brand fangirl, quintessential Virgo, and writer with 20 years' experience in marketing. As the Director of Creative Strategy for Kreber, she does a lot of research, makes a lot of presentations, and views a lot of situations as character-building exercises. Trolls make her sad; her kids make her happy.

Recent Posts

B2B Brands, Here’s How to Get Social Media Right

By Melissa Simmerman on May 8, 2019 12:15:55 PM

B2B Client: “Social media really isn’t for brands like ours.”

Me: “Hmm, why do you think that?”

B2B Client: “No one follows us but people who already know us. Our business is kinda boring. And we really don’t have the staff to manage it.”

Topics: B2B Agency Services Social Media
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The Future of Shopping, Part II: The Real Retail Innovators

By Melissa Simmerman on Apr 10, 2019 2:38:50 PM

Who still loves shopping at Costco? 🙋

Topics: Retail Agency Services
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The Future of Shopping, Part I: Home Improvement, Improved

By Melissa Simmerman on Apr 4, 2019 11:32:38 AM

Amazon closed out 2018 with a whopping $232.9 billion in revenue, and by 2023, the ecomm T-rex is projected to rake in $38 billion in ad revenue alone. So. Many. Billions.

Topics: Retail Agency Services
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