As we slowly work our way back to normal, practicing proper COVID-19 protocols is an important part of keeping everyone safe and gaining confidence with clients, especially at trade shows. Most of us have not been to a large gathering in months, so creating an environment where everyone feels comfortable has become a key part of running an event.
As orders of social distancing remain in place, businesses have found themselves figuring out how to stay engaged with customers from at least a six-foot distance (and a lot farther, in many cases).
It’s no different for the exhibitors at one of our favorite events, the Spring High Point Market in North Carolina, which was scheduled to take place April 25–29, but inevitably had to be canceled. While obviously not ideal, canceling the Market gives brands the opportunity to try out new ways of connecting with clients and customers.