Shoes are so much more than shoes.

Legacy footwear brands—those that have been around for the past 25+ years—have perhaps the best understanding of that. 

Remember the days of the catalog?

We mention the age of the catalog because it was (and, in some cases, still is) a core aspect of legacy brands’ marketing efforts. When products were released or on sale, you’d learn of them through the catalog and, in subsequent years, the website. 

Have you started your holiday shopping yet?

If the answer is “yes,” consider this an achievement unlocked.

If you answered “no,” you’re not alone. 

Every holiday season brings about a new set of data and interesting statistics that we take into Q1 to help formulate strategy for the following year. Some of this information is quite surprising, and some of it makes sense just based on how things have been trending in the retail industry.