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In Focus

Rob Mixer

Rob Mixer is a Guy Fieri superfan, golfer, and reader of just about everything (in that order). As Kreber's senior writer, he leads creative writing initiatives for various clients across the agency. Send him your Netflix recommendations.

Recent Posts

Appliance Shopping: The Best (and Worst) E-commerce Experiences

By Rob Mixer on Aug 16, 2019 1:04:08 PM

You’re used to hearing that it’s the “holiday shopping season.”

And you know when “back-to-school shopping” is coming up. 

We’re conditioned to be mindful of the major shopping dates on the calendar, which only further increases the hype – and the pressure on brands and retailers to make sure they have better deals than their competitors. And as we’re now approaching the peak of appliance shopping season (yes, it’s a real thing) in September and October, we’ve covered in this series’ first two blogs both the trends and approaches we’ve seen from major brands, and taken a deeper dive at two of the biggest names in the game.

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How to Win Appliance Shoppers with Micro Content

By Rob Mixer on Aug 5, 2019 4:46:21 PM

Washers to the left. Dryers to the right.

If you’re not prepared to go appliance shopping...

You might be out all night.

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Is Your Brand Ready For the Appliance Shopping Surge?

By Rob Mixer on Aug 2, 2019 10:03:37 AM

For many consumers, appliance shopping is their least favorite kind of shopping.

And it’s not too difficult to understand why.

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