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In Focus

Rob Mixer

Rob Mixer is a Guy Fieri superfan, golfer, and reader of just about everything (in that order). As Kreber's senior writer, he leads creative writing initiatives for various clients across the agency. Send him your Netflix recommendations.

Recent Posts

Prime Day Is in the Rearview Mirror—and We Learned Even More in 2019

By Rob Mixer on Jul 19, 2019 2:58:23 PM

Prime Day 2019 has come and gone.

The early returns are, as you’d expect, even bigger and eye-popping than they were a year ago. While the financials aren’t yet official, Amazon said it shattered previous Prime Day records this year; more than 175 million products were sold (via Yahoo! Finance) and sales surpassed Cyber Monday and Black Friday...combined.

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Back-to-school, Retailers...You’ve Been Prime’d. Here’s What to Do

By Rob Mixer on Jul 12, 2019 11:05:58 AM

Remember when we all went back-to-school shopping?

It was, at best, a bittersweet endeavor. 

On one hand, it basically meant that summer was over. Once the calendar hit August, we groaned as we embarked on the slow march toward the first day of school—which would be briefly interrupted by a little slice of retail euphoria. Get in the car, kids, we’re getting everything you need for the new school year and we’re going to do it in like, four hours. Our parents truly loved us, didn’t they?

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What to Know About Chatbots, and Why You Need One

By Rob Mixer on Jun 28, 2019 12:49:02 PM

To start our discussion about chatbots, we’d like to welcome you to the fictional (unfortunately) Kreber Candy Co. You’ll just have to trust us on this. It’s a wonderful place.

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