With each new blog entry in our series on power tool shopping and product marketing trends, we’re getting deeper into the holiday shopping season. It’s hard to believe, but we’re almost there.

Sorry to scare you. But we don’t control the calendar.

In the introductory blog to our series on power tools, we focused exclusively on enhanced product content.

Makeup is THE hot story for Halloween this year. Unlike candy and costumes, it’s calorie free, one size fits all, and works for all ages. It inspires envy and displays artistry, both IRL and online. It hits the sweet spot of social media-lovin’, Euphoria-watchin’ younger Millennials and Gen Zers.