In the introductory blog to our series on power tools, we focused exclusively on enhanced product content.

Makeup is THE hot story for Halloween this year. Unlike candy and costumes, it’s calorie free, one size fits all, and works for all ages. It inspires envy and displays artistry, both IRL and online. It hits the sweet spot of social media-lovin’, Euphoria-watchin’ younger Millennials and Gen Zers.

The holidays are sneaking up on us.

Thanksgiving is around the corner, and Christmas is coming up on its heels. Before we know it, everyone who considered buying new flooring this year will have it installed in time for their holiday parties, guests, and celebrations—that is, if your shopping experience has met their needs.