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In Focus

The Brands Winning Cultural Conversations: Home Goods Edition

By Melissa Simmerman on Sep 13, 2019 8:30:00 AM

We’ve talked a lot about brands and what they stand for this month, and we keep coming back to one important point: authenticity. 

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Here’s How to Activate Your Brand’s Mission (and Capitalize on It)

By Rob Mixer on Sep 9, 2019 4:51:17 PM

What do you stand for?

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Small Appliances: Who Wins the Moment of Truth?

By Kyle Collins on Sep 6, 2019 2:44:13 PM

Think back to the last small appliance you bought. Where did you “shop” for it (reviewing your options, checking different products and prices), and where did you end up buying it?

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