We’ve talked a lot about the complicated business of through-channel marketing—including how to be a better partner to your sellers and how to successfully launch a product through your channel. Amid our research, one dark cloud continues to loom: the possibility of channel extinction.

Are you doing all you can to support your upcoming product launch? Have previous launches fallen flat?

Are you underwhelmed, disappointed, or frustrated with lackluster creative work, but unsure what, exactly, is missing? It’s time to spice things up and reach (nay, exceed) your marketing goals. Here’s a method to idea generation that, when leveraged with a solid agency partnership, can deliver the results and exponential growth you want.