It’s perhaps the most common conversation I have with prospective clients, and it goes something like this: Tim, I really need to communicate with potential new customers, but I don’t have a database list to send to. Where’s the best place to buy a list? Oh, and by the way, I need it fast and I don’t have much budget to work with.

As I interrupt the question, I respond that there is no place to safely buy/rent/gather/assemble a safe email list at any price. A look of despair ensues. 

Huh?

I repeat: There is no place to safely buy/rent/gather/assemble an email list at any price.

We all get blocked sometimes. More specifically, creatively blocked. And it feels like the more we fight it, the more frustrated we become—especially when we’re juggling a million and one items on our to-do list (and they’re all due yesterday).

So why keep struggling when you can save time, talent and even money…AND get better results?

The demise of Toys ‘R’ Us earlier this year means there’s about $2 billion in toy sales on the table this holiday season for other retailers to snatch up.

Always ones to maximize opportunities, the remaining toy destinations, like Walmart, Target, and Amazon, are working overtime to fill that void in the market. Even grocery players like Kroger are getting into the game! For all of them, scooping up more of your toy purchases this November and December is anything BUT playtime.

First, some perspective.