Once only synonymous with a certain friendly ghost, Casper is now a $300M sleep and wellness wunderkind that haunts big retailers and mattress manufacturers alike. 

Casper’s success was built on an online model, but now it's coming for you IRL—with the recent introduction of brick-and-mortar stores this year.

In today’s world where content is king, there are countless ways to define what the word content means. And, it’s possible you’ve heard some form of “we need content, and we need it now!” before.