Double tap. Like. Love. Call it whatever you want.

The heart icon, located to the bottom left of every Instagram photo you’ve ever scrolled past, is just sitting there calling your name. It’s the beacon of hope that validates our decision to share our lives with our friends, and a confirmation that we are innately interesting.

I’ll just get right to it: if your B2B website leads with your products, you’re doing it wrong.

“But we have the best products!” you say. “We manufacture them in the U.S.!” “Our R&D is second to none!” I hear you, and that’s all still important. But a lot of your competitors claim the same things. And no matter how flawless your SEO, your competitors are also being found for the same things. So why should a prospect choose you?

To start our discussion about chatbots, we’d like to welcome you to the fictional (unfortunately) Kreber Candy Co. You’ll just have to trust us on this. It’s a wonderful place.