To start our discussion about chatbots, we’d like to welcome you to the fictional (unfortunately) Kreber Candy Co. You’ll just have to trust us on this. It’s a wonderful place.
What to Know About Chatbots, and Why You Need One
By Rob Mixer on Jun 28, 2019 12:49:02 PM
The 4 Qualities of Successful Content Marketing
By Rob Mixer on Jun 25, 2019 12:13:14 PM
Content marketing is all about building trust.
In the B2B world, there’s a lot for you to deal with. You’re responsible for driving awareness of your brand. You’re tasked with acquiring quality sales leads that develop into long-term business relationships, and perhaps most importantly, you have to strike a balance between creativity in marketing and delivering results.
Alexa, Show Me How to Optimize for Voice Search
By Rob Mixer on Jun 13, 2019 4:25:07 PM
Set an alarm.
Check the weather.
Send a text.
A few years ago, these were (most likely) regular daily tasks with a better-than-decent chance that you wrote them on a sticky note or put each as a reminder in your phone. While those list-making and task-completing practices are still prevalent in 2019, there’s another fast-emerging trend that we need to watch.