Every year, marketers are bombarded with new marketing terms that promise to lead them to the hottest trends and fastest results. That’s how words like “disruption,” “growth hacking,” and “actionable insights” become as oft-used as “low-hanging fruit” and “let’s take this offline.” But do they really mean anything?
Why Thought Leadership Matters to Your Content Strategy
By Kreber Staff on May 16, 2019 3:12:23 PM
Why so Many B2B Websites Suffer, and What to Do About It
By Kreber Staff on May 14, 2019 1:01:12 PM
What’s the first thing you do when you hear about an interesting new brand or business? Google the website, obviously.
Of course, that’s exactly what your business’s prospective buyers are doing, too. Which leads to our next question: What is their experience gonna be like when they get there?
How to Write With SEO in Mind
By Marisa Catalino on May 9, 2019 2:01:47 PM
Picture this scene: You’ve come up with the perfect blog post topic or idea for a new addition to your website. So you sit down at the computer and start writing. And before you know it, you’ve been on a typing rampage for an hour and the piece is complete. But you’re probably missing one thing…
Are you sure this is what your audience wants to read? And if so, how are they going to get there?