Are you doing all you can to support your upcoming product launch? Have previous launches fallen flat?

When you consider B2B and inbound marketing, it’s easy to think that content production platforms like blogs and social media don’t work, or that they’re best for brands and companies selling straight to the consumer.

As the buyer experience has evolved and instant technology is all around us, incorporating the inbound methodology into your overall B2B marketing strategy is not only important—it’s essential. 

If you rely on a channel partner—a brick-and-mortar store, a dealership, a distributor, or an independent sales force—to sell your products or services, you already know that disruption is headed your way. We’re witnessing unprecedented changes across industries, including the purchase of auto dealerships by billion-dollar private equity firms. Remember how taxi companies never saw Uber coming?