Through-channel marketing strategies can make or break a business that depends on dealer or store traffic for sales. Get the marketing mix right, and all of your metrics—Return on Ad Spend (ROAS), sales, customer engagement, and more—will rise. Choose the wrong mix—or neglect crucial channels—and your numbers will flatline. 

In Part I of this series, we introduced the concept of a Content Studio to tackle the challenges brands and companies face every day—especially with content’s chokehold on resources and budgets. This nimble, more strategically creative team structure produces impactful channel content (paid and owned) on budget, on time, on strategy, and on demand.

Was your last product launch a success? Not really sure? You’re not alone. Hubspot’s 2017 State of Inbound Survey showed that 40% of businesses don’t know how to prove the ROI of their marketing activities. And if you don’t know how to determine your ROI, it’s hard to say whether your product launch was a success or failure. Without being able to prove your success, you’ll have a harder time asking for a bigger budget for next year’s marketing activities.