As Director of Marketing for our agency and seeing the news with the changes in gas prices and talk of inflation, I wondered how this might affect our clients and their plans for the remainder of the year. 

A couple days later, a webinar popped into my inbox from Gartner on the CMO Spend Survey for 2022.

Account-based marketing, or ABM, has been part of marketing professionals’ vocabulary for years. However, in the last 3-5 years, there's been a renewed focus on ABM as technology has become smarter and companies have realized that marketing to the masses isn’t as efficient as narrowing in on their ideal customer profile (ICP).

Yet, it can be hard to launch an ABM program. There are many facets to consider, you may be asking yourself, “Where do I begin?” 

Animation is one of the most compelling ways to tell a visual story. 

When you think about animation, what comes to mind? Is it a cartoon, or perhaps a Pixar film? It’s common for animation to be thought of in its bigger, motion-picture style—but in marketing terms, animation is more compact and has become a go-to method of communicating with customers.

Did you know that animation predates film altogether? The earliest forms of animation were used by the ancient Greeks, who used a series of visuals to tell a story or communicate with others. The first animated motion picture was, according to film experts, Émile Cohl’s Fantasmagorie in 1908, while the first full-length animated movie was Snow White and the Seven Dwarfs, released by Walt Disney in 1937.