We’ve talked a lot about brands and what they stand for this month, and we keep coming back to one important point: authenticity. 

What do you stand for?

After the U.S. Women’s National Team won the 2019 World Cup, Nike did this:

If you’ve ever been a kid with a dream (or, ahem, a curly-haired little soccer player with a poster of Michelle Akers on her wall), that spot is a tearjerker. We were all riding high after that win—despite the controversy over goals scored, celebration moves, and the ongoing fight for pay equality—no brand more so than Nike, the reigning champ of provocative sports advertising.