Seasonal Planning is great for aligning internal stakeholders and giving your internal (and external) creative partners time to do what they do best. But let’s not overlook the real fruit of all of that labor: creating external events that get customers excited to shop!

Account-based marketing, or ABM, has been part of marketing professionals’ vocabulary for years. However, in the last 3-5 years, there's been a renewed focus on ABM as technology has become smarter and companies have realized that marketing to the masses isn’t as efficient as narrowing in on their ideal customer profile (ICP).

Yet, it can be hard to launch an ABM program. There are many facets to consider, you may be asking yourself, “Where do I begin?” 

With more than 100 years in the printing, graphics, and now marketing industries, you can imagine that Kreber has had its hand in a fair share of memorable projects.

As our company and its mission have evolved, so too has our scope of capabilities—which has led Kreber to a long-term, rewarding partnership with Lowe’s. One of the most recognizable names in home improvement for generations, Lowe’s is also on a journey to evolve and offer customers home decor solutions in addition to a wide range of products that encompass virtually everything your home might need.