As Director of Marketing for our agency and seeing the news with the changes in gas prices and talk of inflation, I wondered how this might affect our clients and their plans for the remainder of the year.
A couple days later, a webinar popped into my inbox from Gartner on the CMO Spend Survey for 2022.
Account-based marketing, or ABM, has been part of marketing professionals’ vocabulary for years. However, in the last 3-5 years, there's been a renewed focus on ABM as technology has become smarter and companies have realized that marketing to the masses isn’t as efficient as narrowing in on their ideal customer profile (ICP).
Yet, it can be hard to launch an ABM program. There are many facets to consider, you may be asking yourself, “Where do I begin?”
It’s Spring/Summer. Do you know what your BIG IDEA for Holiday is and what the campaign content to support it looks like?
If you're struggling to get ahead — don't fret. Many retailers feel like they're always behind in their planning and execution. But the fight is worth it! Holiday is, after all, the biggest revenue season of the year for many retail categories.