New York City allowed brick-and-mortar retail stores to open back up at the end of June. As the month went on, more and more shoppers ventured out, masks in place, to see just what it is like to shop in-person in these (still) uncertain times.
Even with a pandemic and protests happening all around the country, customers are determined not to forget dear ol’ dad this month.
In fact, The National Retail Federation expects them to spend more than ever before for Father’s Day, with the average shopper shelling out $138 on everything from gift cards to special outings to home improvement supplies.
Anticipating this windfall, top national retailers are out in full force with gift guides and other unique content that’s geared to help them get as much of that Father’s Day spend as possible.
In mid-March (which feels like a decade ago), our world turned upside down. But, we were not alone.
The COVID-19 pandemic forced workers and their companies to re-evaluate a lot of things. How they work, when they work, the best ways to be productive, and just generally how to keep ourselves together. We’re fortunate to not have much experience in dealing with global pandemics, but we’re also fortunate to be equipped with the means and technology to make quick adjustments and keep pushing forward.