Even though last year was challenging on many levels, we here at Kreber have been asking ourselves (and our clients) to pause and reflect on what we learned last year, and to focus on what worked well. What we’ve seen across the board, no matter the industry or sales category we’ve worked with? Being the best at the basics is a good place to return your focus when external events are, shall we say, uncertain.

Let’s face it: online shopping isn’t always easy for every category of products out there. The higher the price and the more complex the product is, the more customers may want to make that purchase in-person, where they can look, touch, test, and ask questions to a knowledgeable associate. The way to bridge this gap on an ecommerce platform is with Enhanced Brand Content. It’s what showcases the product and helps alleviate the uncertainty online shopping brings.

The modern consumer exists in a saturated, competitive marketplace. One breeze through the Amazon app or any major online marketplace will reveal the mind-boggling number of brands that sell the same or similar products.

That means there’s a lot of noise. One way you can cut through the clutter is by focusing on a tried-and-true element that’s been a key to great marketing since, well, forever: the words you use.