<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1756864631091117&amp;ev=PageView&amp;noscript=1">
In Focus

How to Hook—and Keep—Today's Shoe Shoppers

By Rob Mixer on Dec 4, 2019 11:52:47 AM

Putting your best foot forward is key to successful marketing in any industry—but it’s particularly so in the footwear category.

If you’ve made it this far, we have good (maybe bad?) news: that will not be the last of our shoe puns in this blog. Proceed with glee if groan-worthy jokes are right up your alley.

Continue Reading

3 Ways Brands Market to Power Tool Shoppers

By Rob Mixer on Nov 15, 2019 10:36:17 AM

With each new blog entry in our series on power tool shopping and product marketing trends, we’re getting deeper into the holiday shopping season. It’s hard to believe, but we’re almost there.

Sorry to scare you. But we don’t control the calendar.

Continue Reading

There’s No Quick Fix for Holiday Content, Especially in This Unique Category

By Rob Mixer on Nov 7, 2019 8:51:40 PM

In the introductory blog to our series on power tools, we focused exclusively on enhanced product content.

Continue Reading